TIBET AND THE TORCH : A STRATEGIC ACTION CAMPAIGN DIRECTED AT THE CORPORATE SPONSORS OF THE 2008 OLYMPIC GAMES IN BEIJING


 Lhundup Tso, 16 year-old girl shot by the PLA during
 peaceful protest is one of over 200 Tibetans who have died so  
far  

As the People's Republic of China prepares to host in the 2008 Olympic Games, a humanitarian crisis has erupted in Tibet.  Photographs and testimonies which have reached the international media reveal a campaign of political repression and religious persecution conducted with alarming savagery, in defiance of world opinion and the international covenants to which China is a signatory. Hundreds of Tibetan civilians have been slaughtered, thousands beaten, tortured, deported to labor camps. All tourists, diplomats and aid workers have been expelled, communications are under state surveillance, paramilitary forces patrol the streets

Many Olympic athletes, religious and political leaders, have condemned China's crackdown in Tibet, but the corporate sponsors of the 2008 Olympic Games - Coca-Cola, MacDonalds, Nike, Addidas, Samsung, Lenovo, Volkswagen, BHP Billiton, General Electric, Atos, Kodak, Johnson & Johnson, Omega, Visa - have avoided addressing the crisis. Human Rights Watch has urged the corporate sponsors to "address human rights abuses taking place as a result of the Beijing Games, with targeted and achievable asks." Dream for Darfur and Reporters without Borders have pressured the corporate sponsors to respond to the humanitarian crises in Sudan and in Tibet.  To date, some sponsors have expressed concern but none have taken meaningful action. However all have taken note of the outpouring of global support for Tibet.

The Olympic Torch will travel through Tibet in June 2008. The Chinese government has repeatedly threatened to use deadly force on any citizen who protests the torch relay. We are urgently seeking funding for a strategic campaign directed at the sponsors of the 2008 Olympic Games, to uphold their stated commitments to corporate social responsibility and to use their leverage with the Chinese Government to prevent further carnage in Tibet, while there is still time.

Tibetans standing up for Tibetans-Monks and villagers of Rebkong County protest the arrest
of a small group of 22 monks who had themselves peacefully protested the arrest
of three monks earlier  in the day. Chinese security forces severely beat members of the crowd
and arrested  more than 80 people for interrogation and torture.

This is a decisive moment for Tibet, and for China. If the corporate sponsors of the 2008 Olympic Games join religious leaders and heads of state to compel the Chinese government to cease and desist their military assaults upon the Tibetan people, to allow the international community full access to Tibet, and to meet with the His Holiness the Dalai Lama, this will be the ultimate victory for the 2008 Olympic Games, a victory that will earn all stakeholders honor and acclaim. Should the International Olympic Committee and the corporate sponsors remain silent, China will surely escalate its violent oppression of the people of Tibet before, during and after the 2008 Olympic Games.

Several corporate sponsors have expressed concerns about the size and intensity of the protests that have confronted the Olympic Torch in Europe, America and Asia; they are sensitive to criticism, boycotts, and preserving "brand integrity".  Human Rights Watch, Dream for Darfur and Reporters Without Borders have opened a dialogue with the corporate sponsors. Tibet support groups have mobilized activists and media coverage on a global scale; our campaign will link the advocacy organization and direct public  momentum towards the corporate sponsors, while they are uniquely positioned to influence China and address the crisis in Tibet.

Our campaign will:

*     Launch a web-based campaign monitoring corporate social responsibility practices for the 2008 Beijing Olympic Games; keep international attention focused on the Olympic torch relay through Tibet; engage the corporate sponsors in a public dialogue.
*     Mobilize activists for public protests and letter, email and telephone in tandem with a strategic media campaign addressing the crisis in Tibet; train spokespeople to debate corporate representatives; publish editorials, release bulletins and public statements; develop themes,logosand mottos.
 *     Collect and update images and testimonies about conditions inside Tibet; coordinate with Tibet networks in India and Nepal; provide current information to human rights organizations and the international media, with appeals directed at the corporate sponsors.
*     Assemble a committee of individuals in business, finance, government and the arts to sign the Letter of Concern to the Corporate Sponsors of the 2008 Olympic Games.
*     Leverage the threat of boycotts of the products and services of the corporate sponsors, should they fail to take meaningful action on rights abuses in Tibet; target the corporate sponsors who are directly involved with the torch relay in Tibet: GE, Coca-Cola, Samsung and Lenovo.  

Our campaign will marshal and propel international concern and support for Tibet forward at this hour of crisis, and opportunity while the world is watching, and waiting, for stakeholders to do the right thing.

The message to China is: Lift Martial Law In Tibet - Allow the International Community Full Access to Tibet - Honor all Pledges Sworn to the International Olympic Committee on Transparency, Justice and Human Rights.



 How you can help--- Five Minutes For Tibet- Take Action Here!

 Our partners-- Human Rights Watch
                            Students for a Free Tibet
                            Dream for Darfur
                            Reporters Without Borders
                            Phayul : essentialTibetan news and commentary
                            International Campaign for Tibet
                             Amnesty International - for their in depth and essential reporting on the Beijing human rights failure click  here.
                            Fire Under the Snow - The story of Palden Gyatso- what it means to be a prisoner in Chinese occupied Tibet.
                            Tibetan Centre for Human Rights and Democracy  
                            The GuChuSum Movement of Tibet- The official site of Tibetan political prisoners who have escaped to exile



 Latest releases--   A statement to the Olympic Sponsors:   Appeal for Decency - and Fair Warning

 In the News-- Protests Could hurt Olympic Sponsors CNNMoney.com  Wednesday, April 09
                          Coca-Cola Urged at Annual Shareholders Meeting to Make Commitment  to Human Rights Reporters Without Borders, April 16
                          China Accused of Religious Persecution CNNPolitics.com Friday, May 02
                          AFP Actress Mia Farrow Slams Olympics Sponsors AFP ( Agence France-Presse) Friday, May 02
                          CTA's response to Chinese government allegations  Central Tibet Administrations Response to Beijing's Allegations15 May 2008

 Vital Viewpoints-- Words of Wisdom
                                Grab That Torch! Jamyang Norbu, April 14    His site is: www.jamyangnorbu.com
                                Amnesty International Report:  The Olympics countdown – crackdown on activists threatens Olympics legacy
                                CTA's response to Chinese government allegations  Central Tibet Administrations Response to Beijing's Allegations15 May 2008

 On the Ground--Video coverage
                 Prayers for Peace in Tibet: An Interfaith Candlelight Vigil in New York City April 6, 2008
                 ABC Interview of Palden Gyatso and Maura Moynihan May 6, 2008 What it's really like to be a political prisoner in Tibet
     Maura Moynihan Interview in front of the U.N. April 14, 2008
     Kala Mendoza,  Interview at the U.N. April 14, 2008  Kala is the Grassroots Coordinator of Students For a Free Tibet
     Maura Moynihan Addresses the Corporate Sponsors of the Olympic Torch
     Tibet: The Story of a Tragedy